Five Types of Campaign Advertisements


As we move closer to next month’s election – and the elections of 2018 – campaigns on both sides of the aisle are already beginning to inundate Americans with political ads.

It doesn’t matter where you live: odds are you will come across images of well-manicured lawns and ambiguous monologues from well-dressed, but not too well-dressed, Americans running for political office.

But can you identify a political ad before the first image of a politician’s family pops up? Here’s a primer on the different types of campaign ads to get you ready for every type of political content that will be broadcast, streamed, and Instagrammed in the coming year.