Cookies and Snaps: The Future of Digital Advertising in Politics


Campaigns are changing. In 2016, Bernie Sanders put a bird on Snapchat filters and saw viral adoption; in 2017 the President Trump inspired hashtag #MAGA continues to spread across Twitter.

Looking ahead, how will Democrats and Republicans alike operate as digital politicians in 2018, 2020 and beyond?

The best way to think about the future of digital advertising in politics is to consider politics to be about two to five years behind mainstream media. In this constant game of catch up, political advertisers and consultants have to adapt mainstream advertising trends and technologies that have been tied and tested by brands and consumers for a political audience.

We preview four trends to look out for in political campaigning and advertising over the upcoming midterm and presidential elections.